A full rebrand developed for an event production company, known for working with some of the most esteemed writers in literature, poetry and spoken-word. Renaissance One was given an entirely new identity – from the logo design inspired by folding paper, to the fully responsive website, to the conversational tone of voice – in order to help establish the brand as a world-class player in the industry of contemporary literature.
Created on the streets of Taipei with the Taiwanese public, this street-art based poster series uses thrown paint to form images of breakdancers striking poses. Incorporating type and photography, these posters reflect the vibrancy, energy, and performance featured in the creative district of Ximen in Taipei.
Awarded Honourable Mention Taiwan International Student Design Competition, 2013
Exhibited Sights and Sounds Eslite Building, Taipei, 2014
The Fashion Perspective
An 88-page illustrated publication, The Fashion Perspective features exclusive interviews with professionals from around the world who are involved in the creation of regularly criticised fashion imagery, giving them the opportunity to contextualise their work, and address the criticism associated with the industry’s portrayal of body image.
An animation created entirely from pencil drawings, this short film uses existing commercial audio to explore the restrictions we place upon ourselves as we adhere to social conventions of fashion, beauty and commercialism.
Exhibited D&AD: New Blood Shoreditch, London, 2014
Lifestyle Change Consultancy
Logo design for a well-being consultancy, focusing on delivering fitness advice, nutritional guidance, and motivational coaching to clients. Three separate concepts were developed, focusing on themes of movement, balance, life and humanity.
Illustration series exploring the use of body language to define individuals.
Published This & That Collective Magazine Issue 01, 2014
A short film attempting to disrupt existing stereotypes surrounding a practice which many believe to be ‘inextricably linked’ to the sex industry, Metamorphosis challenges these presumptions by representing the act of pole dancing, not as a sexually objectifying performance, but as an art form.
NHS: Annual Report
A 216-page document created for the National Health Service, the Annual Report and Accounts summarises the events, awards, and performance of the North Middlesex University Hospital for the years 2014 and 2015. This publication was distributed to stakeholders, investors, and employees in order help promote and raise the profile of the NHS Trust.
Bupa: Global People Survey
Created for Bupa's internal questionnaire, this concept of a question mark formed by the employees who contribute to Bupa's services – from medical professionals to administration staff – was designed to promote the 2015 Global People Survey, across multiple print and digital channels. This was targeted towards an extremely diverse audience, whilst simultaneously working with the company's strict brand guidelines.
The designed collateral, which included promotional posters, managers' guides, and emails, was subsequently typeset in Chinese, Arabic, Spanish, Thai, and Polish, and distributed around the world in order to encourage employees to take part in the company's Global People Survey.
Sizzling Pubs: Social Hub
Design work promoting a subsidiary of Mitchells and Butlers, the largest operator of restaurants, pubs and bars in the UK. With over 220 venues belonging to the Sizzling Pubs brand, I worked closely with the PR Manager in order to deliver a creative marketing campaign and effectively engage with the brand’s target audience via Facebook and Twitter channels.
A series of typographic posters constructed from existing tweets as they appear under the hashtag '#BeautyIsPain', showcasing the extent to which we choose to suffer in the pursuit of aesthetics and vanity.
A fully-illustrated publication exploring the psychological impact of Walt Disney Company’s 20th Century animated features on young people. The project investigates the implementation of stereotypes of minorities, negative aesthetics, and the concept of otherness in the portrayal of their antagonists, and how this has an impact on our cultural and social development.