Be More

Griffith University
(Concept)

In the fiercely competitive landscape of tertiary education, most Queensland institutions aim for lofty titles. Griffith University sets itself apart as a values-driven institution, with a golden opportunity to become the preferred choice for students in South East Queensland.

To achieve this, we had to break through the noise and showcase Griffith's relevance and value. It was time to redefine our image and make an indelible mark on the minds of prospective students.

Using the existing platform ‘Make It Matter’, we pulled through the insight that, when it comes to University, most prospective students feel pressure – be they family expectations, career aspirations, or self-imposed.

But these same pressures can be a challenge to rise to – a symbol of defiance, and a choice to be more than ever thought possible.

Role: Senior Art Director

All The Dotted Line – Australian Government Prahran Wall Mural – KFC Shut Up and Take My Money + Did Someone Say KFC? – KFC Feastival – KFC Look on the Fried Side of Life – KFC Proudly Accepted – American Express Christmas in July – KFC Share a Coke with Pride – Coca-Cola Small business. Big goals. – American Express Health Insurance – ING Share a Coke – Coca-Cola Branding – Australian Space Agency Speak Out – Australian Government Sex(ism) Doesn't Sell – Marie Claire Be More – Griffith University More Friends, More Benefits – American Express Progress ShARk – Australian Museum Twenty 20: A Wonky Retrospective – Ogilvy

The Dotted Line – Australian Government Prahran Wall Mural – KFC Shut Up and Take My Money + Did Someone Say KFC? – KFC Feastival – KFC Look on the Fried Side of Life – KFC Proudly Accepted – American Express Christmas in July – KFC Share a Coke with Pride – Coca-Cola Small business. Big goals. – American Express Health Insurance – ING Share a Coke – Coca-Cola Branding – Australian Space Agency Speak Out – Australian Government Sex(ism) Doesn't Sell – Marie Claire Be More – Griffith University More Friends, More Benefits – American Express Progress ShARk – Australian Museum Twenty 20: A Wonky Retrospective – Ogilvy

+61452080225
wardaj@live.com